3PLs Need to Invest in Technology to Keep Up with Consumer Expectations

by Ruth Seeley

By 2014, 96% of Fortune 100 companies and 80% of Fortune 500 companies were using 3PL services. Continued growth in the e-commerce sector, consumer demand for rapid, often same-day delivery, and a variety of other factors, including autonomous vehicles, road congestion, and extreme weather events all impact the 3PL sector.

Recently, 3PL Central, developer of a cloud-based Warehouse Management Systems (WMS) built to meet the unique needs of third-party logistics (3PL) warehouses, launched its third annual State of the Third-Party Logistics Industry Report highlighting several key trends and best practices for companies in the supply chain and logistics industry. The report outlines changing commerce trends, current consumer expectations, as well as technology being adopted by 3PLs to address these changes. 

The report points to key trends impacting 3PLs, including:

  • The pressure to automate processes and eliminate paper-based workflows to create a “Paperless” Warehouse, leveraging tools like mobile barcode scanning;
  • The growing requirement for 3PLs to leverage data add value through business intelligence and analytics;
  • The growing impact of “The Amazon Effect;”
  • The increasing expectations of e-commerce customers; and
  • the expanding requirement to integrate systems, partners, and people.

With both the rise of e-commerce and the increasing expectations of a consumer-like experience for B2B, 3PLs are experiencing pressure to evolve regardless of their customers. The report’s biggest underlying finding is the demand for the greater use of technology throughout all parts of the supply chain to remain competitive and to differentiate in the omnichannel buying experience. Many 3PLs find themselves facing momentous technological changes impacting everything — from the competitors they face to customer expectations, their ability to streamline and automate operations, and more. The most successful 3PLs are leveraging warehouse management systems with advanced mobile scanning functionality and analytics to improve order accuracy, efficiency and gain insight into workforce productivity.

In this dynamic environment, e-commerce and omni channel strategies have become a must-have for expanding logistics businesses. With 86% of American shoppers using a minimum of two channels and spending up to 11 hours a day engaging with electronic media, having a strategy to target this flourishing market is crucial for growth. 

Additionally, in the United States alone, e-commerce grew 14.2%2 in 2018, reaching $517.36 billion. Third-party logistics professionals looking to take advantage of these developing channels will need a partner to help provide the ultimate customer experience, shipping needs, reporting metrics, and more.

“With the continued growth of e-commerce, third-party logistics providers stand on the brink of a technology revolution that can either propel them to growth or leave them behind in the face of rapidly escalating competition,” says Andy Lloyd, CEO of 3PL Central. “As more retailers move their e-commerce to 3PL fulfillment, 3PLs will need to offer accuracy, speed, cost-efficiency, consistency, and an impeccable customer experience.”

“The companies embracing new technology and connectivity will excel and remain competitive in today’s environment. 3PLs can reap the benefits of using cloud-based technology to ensure they receive a steady stream of product improvements, without additional hardware or software costs, and without having to add expensive technical resources to their staff,” Lloyd continued. “However, those 3PLs that choose not to invest in technology run the risk of not being able to keep up with the current demands and expectations from the average consumer. The State of the Third-Party Logistics Industry report gives 3PLs the required insight to stay current and meet these expectations.”  

To learn more about the trends impacting today’s 3PLs, download the full State of the Third-Party Logistics Industry report.

Source: 3PL Central

Related Articles

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy