Growing Demand for Smart Homes Key Driver of AI in Social Media Market: Report

by Ruth Seeley

The artificial intelligence in social media market continues to grow as AI is used for various digital marketing and social media purposes, including email and web content testing and optimization, behavioral data pattern recognition, and to identify the best as well as the most disenfranchised customers, advocates, influencers, and detractors.

Technavio has been monitoring the artificial intelligence (AI) in social media market and it is poised to grow by US$1.67 billion during 2019-2023. Its recent report on the sector offers up-to-date analysis of the current market scenario, latest trends and drivers, and the overall market environment. 

The market is concentrated, and the degree of concentration will decelerate during the forecast period. Alphabet, Amazon.com, IBM, Microsoft, and SAS Institute are some of the major market participants. The need for data integration solutions will offer immense growth opportunities. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Need for data integration solutions has been instrumental in driving the growth of the market.

Artificial Intelligence (AI) in Social Media Market is segmented as below:

  • Application
  • Predictive risk management
  • Consumer experience management
  • Sales and marketing
  • Geographic Landscape
  • Americas
  • APAC
  • EMEA

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The artificial intelligence (AI) in social media market report covers market size, trends, and industry analysis.

This study identifies growing demand for smart homes as one of the prime reasons driving the artificial intelligence (AI) in social media market growth during the next few years.

Artificial Intelligence (AI) in Social Media Market 2019-2023 : Vendor Analysis

The report analyzes  25 vendors operating in the artificial intelligence (AI) in social media market, including some of the vendors such as Alphabet, Amazon.com, IBM, Microsoft, and SAS Institute. Backed with competitive intelligence and benchmarking, the report provides entry support, customer profile and M&As as well as go-to-market strategy support.

Artificial Intelligence (AI) in Social Media Market 2019-2023 : Key Highlights

  • CAGR of the market during the forecast period 2019-2023
  • Detailed information on factors that will assist artificial intelligence (AI) in social media market growth during the next five years
  • Estimation of the artificial intelligence (AI) in social media market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behaviour
  • The growth of the artificial intelligence (AI) in social media market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of artificial intelligence (AI) in social media market vendors

Source: Technavio

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