Norfolk Southern Tackles Sustainability And Supply-chain Congestion

by Carolyn Mathas

Incentives can yield big rewards. To that end, Norfolk Southern Corporation introduced a pilot incentive program for its intermodal shipping partners to increase efficiencies, grow capacity, and advance key sustainability goals.

Dubbed the Dual Mission Reward Program, undergoing testing at Landers Intermodal Facility in Chicago, enables truck carriers and steamship lines to earn a $200 incentive every time a drayage driver brings in and departs with a shipping container that completes a “dual mission.”

Beyond increasing efficiencies, the initiative has the potential to generate significant sustainability benefits. The company estimates the program can eliminate approximately 46,000 truck trips, reduce fuel use by 546,000 gallons, and avoid over 5,600 metric tons of carbon emissions annually, undertaking a dual mission at least 50% of the time. Typically, truckers delivering an international container to a Norfolk Southern intermodal terminal leave empty about 85% of the time.

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