Webinar: Improved Traceability in Supply Chains

by admin

Rockwell Automation is hosting a webinar at 11:00 a.m. CEST on May 24th, discussing the business imperatives and operational benefits of improved traceability in supply chains.

Mark Bottomley, the regional VP of strategic accounts and sales specialists for Rockwell, will speak with Paul Miller (VP & principal analyst at Forrester Research) and Christine C. Akselen (CEO of Kezzler) about Forrester’s recent findings on how improved traceability can increase brand loyalty and generate ROI. Rockwell commissioned the study.

The webinar “The ROI of Improved Traceability in Supply Chain” will cover the following:

  • What other companies like yours are achieving
  • How you can use data to address multiple business challenges
  • The value of data, not just to you but to your supply chain too
  • How to boost customer loyalty by reducing the risk of counterfeiting

You can download the Forrester research here.

You can register here.


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