IBM Expands Adobe Partnership for Supply Chains Using Generative AI

by Carolyn Mathas

IBM plans to expand its partnership with Adobe to help brands accelerate their content supply chains by implementing next-generation AI including Adobe Sensei GenAI services and Adobe Firefly, Adobe’s family of creative, generative AI models.

IBM Consulting is launching a new portfolio of Adobe consulting services to help clients navigate generative AI. Leveraging Adobe’s AI-accelerated Content Supply Chain solution and IBM Consulting services, the partners intend to help clients build an integrated content supply chain ecosystem that drives collaboration, optimizes creativity, increases speed, automates tasks, and enhances stakeholders’ visibility across design and creative projects. Adobe’s customers will have access to IBM Consulting experts who can help them effectively implement generative AI models for the design and creative process, including Firefly and Sensei GenAI services.

IBM Consulting recently announced its Center of Excellence for generative AI, with more than 1,000 consultants with generative AI expertise. IBM Consulting’s existing global AI and Automation practice has conducted over 40,000 enterprise client engagements, leveraging proven methods like the IBM Garage for Generative AI, a comprehensive, collaborative process to help clients fast-track innovation in emerging foundation models for generative AI. This includes rapid use case ideation, prioritization, fine-tuning, and scaling models to address unique business needs.

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