At SXSW this year, SAP introduced its blockchain solution for seafood traceability, developed for Bumble Bee Foods. Bumble Bee customers can now track the fish-to-market journey of their seafood—tuna, salmon, and sardines—simply by using their smartphones to scan a QR code on the product package. The SAP Cloud Platform blockchain technology provides instant information, including the size of the catch, point of capture, and the fishing community that caught it. Authenticity verification, freshness, safety, fair trade fishing certification and sustainability information is also available.
“With SAP, we have the ability to track fish the moment it’s caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line,” Bumble Bee Foods Chief Information Officer Tony Costa said.
“Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation.”
By storing data and providing a tamper-proof supply chain history, blockchain enables secure data sharing that’s both incorruptible and verifiable. Bumble Bee is the first food company to incorporate SAP blockchain technology into its production.
Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, said using blockchain, “creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table.”
Bumble Bee is one of the founders of the International Seafood Sustainability Foundation (ISSF), a global partnership between scientists, tuna processors, and the World Wildlife Federation (WWF).